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Almost every company has a blog but the biggest challenge is to grab the attention of the readers. Regular updates on company blogs do not make a big impact when it comes to generating traffic outside the company network. Eventually, an excellent strategy for maintaining and updating the blog fails and the promotion of products and services stands still. Medium - A blogging platform Medium is an online magazine, an excellent blogging platform, a platform for the publisher and it has been called a lot of things. Medium is similar to a personal publishing blog with a lot of added advantages. Medium has become a place for marketers to experiment with great contents and it is the best platform for individuals and businesses to tell their stories. What’s best about Company blogging Blogging is a marketing technique to communicate and establish a good relationship with the customers. It is the best way to reach the target audience with the products and services offered by th...

Local business on the first page of Google; what takes you there? Do you ever click on the second or third page of the Google’s Search Engine? No! It’s not just you, but your potential clients too! In fact, less than 3 percent of users make it to the second and third page. If your local business does not appear on the first page, you’re missing out your potential customers. Getting a Local business website appear on the first page of Google is one of the biggest achievements for small business owner. Search Engine Optimization – A Complex Marketing Channel The SEO process needs fine tuning and refining multiple times in a year. Google, changes it search algorithm more than 500 times, which includes minor and major changes. Major changes in the algorithm (Google Panda, Google Penguin) affect Local SEO in a big way. How Google assesses the quality of the website and ranks the pages is still a mystery. The search engine algorithms are under tight security ...