Get Your Local Business Ranking on Page One of Google Fast
Local business on the first page of Google; what takes you there?
Do you ever click on the second or third page of the Google’s Search Engine?
No! It’s not just you, but your potential clients too!
In
fact, less than 3 percent of users make it to the second and third
page. If your local business does not appear on the first page, you’re
missing out your potential customers. Getting a Local business website
appear on the first page of Google is one of the biggest achievements
for small business owner.
Search Engine Optimization – A Complex Marketing Channel
The
SEO process needs fine tuning and refining multiple times in a year.
Google, changes it search algorithm more than 500 times, which includes
minor and major changes. Major changes in the algorithm (Google Panda,
Google Penguin) affect Local SEO in a big way. How Google assesses the
quality of the website and ranks the pages is still a mystery. The
search engine algorithms are under tight security making it challenging
to the SEO experts to rank the business on top.
Ranking factors of Local SEO
Do you see a lot of traffic for your local business? If you don’t, you’re not alone!
Most
people find local business through online searches so if you are not on
the top; you are missing your customers. Sitting on page 2 or Page 3
may not get you any traffic.
Here’s
a break-up of Local SEO signals. The On-Page SEO like Keywords, Title,
Domain Authority, NAP brings more traffic than the other parameters.
Consistent NAP and citation volume is essential to rank top. The
Keywords in the business title, Category of business play a vital role
followed by other parameters such as inbound anchor text, Linking domain
authority, Reviews, Social media likes, Click through rates, Mobile to
call clicks, Check-in and more.
Best Techniques to get results from Local SEO Campaigns
Business
owners are scared if their business will appear on the top of search
results but the truth is promising. It is easy to rank on the top
however, it cannot happen overnight. Implementing the right strategy for
few years will help businesses to get to the top.
Have you picked the right keyword?
Get into the mind of customers and know what they are looking for!
Well, If you are customers, how would your search for the nearest spa in your location?
“Spa in New Jersey”, “Spa services near New Jersey”
The first best technique to improve your page ranking is the effective usage of Keywords.
How would you get the best keyword?
Search
them now! Know your competitors and look at their status on Google
search. Find out the keywords used by them. You can find out the
keywords through SpyFu.com. It will help you find the organic and paid
keywords used by the competitor. It also gives you the list of AdWords
they have bid.
There’s
lot more you can do with the keyword. One of the best ideas is to
create a promising blog post or article using the keyword. You can also
use the keywords to find new keywords to your websites. Keyword Planner
is the best options to find new keywords.
The
keyword you choose will determine the place you get in the search
results. The most effective and efficient way of getting the first page
of Google is to use the best keyword that represents your business.
However, keyword stuffing is not a good practice. Google’s algorithm
rejects web pages that are stuffed with excessive keywords.
Target the ‘Top 3’ local pack
Google
features the top 3 popular businesses based on its ratings and reviews.
The most challenging spot is available only for 3 businesses and it's
highly competitive. You need to set up a Google My business page. Google
My Business, is not famous for other social media sites but it is very
useful and powerful for small business owners. It helps the business to
be indexed quickly on Google.
Why is NAP important?
The
Name-Address-Phone Number of the business should be consistent in all
your business pages and posts. While registering on Google My Business,
you need to make sure you type the legal business name, Address, and the
correct phone number. This information must be present in the most
important pages of your website.
NAP is important for marketing your business locally and it also increases your chance to reach the top 3 local packs.
Get more clicks on Mobile friendly websites
More
than desktops and laptops, people use mobile devices to search products
and services. If your website is not mobile friendly, you will lose the
competition. What do we mean by friendliness? It doesn’t mean to own a
separate website for mobile users. It means, making the entire website
easy to use on mobile and other devices.
Responsive Interface –
Websites should be easily used on any device whether small or large
display screen. Responsible design can convince both mobile and desktop
users.
Keywords Specific to Mobile phones –
Mobile phone users are different from desktop users. While you spend
time on keyword research, you need to focus on mobile-specific keywords,
which are different from the ordinary.
While desktop users search for “Spa services in NJ”, Mobile users prefer searching “Spa Services near me”
The
purposes of mobile users are different from the desktop users. Mobile
users take quick actions for every search result so it is essential to
concentrate on Mobile SEO.
Do you have your location in the URL?
No
stuffing is allowed! You need to include the location in the URL
organically. If you are in the process of building your website, it is
easy for you to implement it. Google prefers URLs with the location,
especially for Local Searches. For instance, XYZSPAnj.com gets better
recognition.
Write contents
Contents
play a major role in Ranking Local business. Creating a great blog
post, long-form articles are important for every business to reach to
the top. Content with more than 3000 words is highly recommended to get
more traffic, shares and what not!
People
are looking for long contents and if you run a local business, you can
write about your favorite niche. Spend time reading good contents and
ensure you write only excellent ones. Most importantly, what you write
must make some sense to your existing customers and new customers.
Research about what to right and do not publish them all together. Post
one article per week and gradually increase them once you are
comfortable with the position.
A
trendy website is not the only way to boost the traffic.Getting to the
first page of Google overnight is not realistic though you know what to
do and how it works. Take time to research and follow a unique strategy
that will help you get the number 1 position in Google’s page rank.
Follow the rules and gradually improve the Rank of Local business.
Contact us today to know more about our Local SEO Services
Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Email: info@webbraininfotech.com
Phone: +91-782-774-2414
Address: 40, 1st Floor, Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com
Content is originally posted at https://blog.webbraininfotech.com/get-your-local-business-ranking-on-page-one-of-google-fast/
Comments
Post a Comment