Company Blogs Or Medium – Trends That Reshapes The Content Marketing
Almost every company has a blog but the biggest
challenge is to grab the attention of the readers. Regular updates on company
blogs do not make a big impact when it comes to generating traffic outside the
company network. Eventually, an excellent strategy for maintaining and updating
the blog fails and the promotion of products and services stands still.
Medium - A blogging platform
Medium is an online magazine, an excellent blogging
platform, a platform for the publisher and it has been called a lot of things.
Medium is similar to a personal publishing blog with a lot of added advantages.
Medium has become a place for marketers to experiment with great contents and
it is the best platform for individuals and businesses to tell their stories.
What’s best about Company blogging
Blogging is a marketing technique to communicate and
establish a good relationship with the customers. It is the best way to reach
the target audience with the products and services offered by the company.
Blogging is similar to advertising products and services on social media,
email, newsletters, and the rest. Here are few outstanding benefits of blogging
on company websites.
Drive traffic to the company portal
With effective blogging strategy, excellent content
and effective keyword placements, you can improve the number of visitors to the
company website. Indexing every blog post has a bigger benefit in the search
engine. With a little bit of effort, you can drive excellent traffic directly
to your website. Social media like LinkedIn, Facebook, and Twitter also helps
you to boost the number of visitors to your blog.
Convert the traffic into leads
Once you are able to grab the attention of your
readers, you can easily convert your readers into leads. A well-drafted content
with information and facts would help you build trust and your readers will
eventually turn as potential customers.
Establishing authority and trust
A good blog that describes the product, features,
and the services answers major and minor questions of the customers. This helps
you to build trust and establish authority. Owning a company blog gains the
trust of the customers quicker than using other platforms.
Why should you avoid posting blogs on the company
website?
Maintenance and resources
You need resources to manage and maintain the blog.
From the steady stream of content to secure the content, everything needs time
and investment. With other company improvements in place, updating company
blogs gets its least priority and probably ignored.
Getting organic search results can be a big task
If you are a startup with no SEO authority, you are
going to have a big time in improving the organic search results. Unless you
are a big brand, it is going to be difficult to establish the connection that
you want to have.
Poor blogs spoils your reputation
Your websites are the best place for customers to
understand your business. If your company blogs are not of high quality, you
are likely to lose the reputation of your business. Great brands with poor
blogs do not do much good.
Medium – The latest trend that reshapes content
marketing
Marketers have started establishing their online
presence on social media and then on websites. It helps them reach the customers
quicker than before. Successful marketing campaigns are the ones that will
happen on third-party content platforms such as medium. Medium is attractive,
easier and cheaper for brands to establish a strong connection with their
audience.
Medium is different from traditional blogging. It
rewards content based on quality and not for the popularity of the author or
the number of followers. Medium is an excellent platform to publish
high-quality content that is useful for the visitors. The site encourages great
writing and it aims at giving superior experience for its readers. An excellent
content on medium gets the highest visibility and the algorithm prioritize
quality over publishing date.
Why should companies publish content on Medium?
Huge traffic from relevant audience
Medium gets more than 60 Million visitors per month.
The easy to use interface and simple design helps readers to look for their
areas of specification easily. With a lot of categories and tags, it helps
readers to find their contents quickly. It is one of the excellent platforms
for upcoming brands. It is also an easy way to establish communication with the
potential audience.
Editing scopes
The content management system is easy to use and it
gives a great reading experience to the readers. There is a lot of whitespaces
that allows users to comment on every line or quote. The iOS app and Android
App makes it the most preferred platform for business owners and brands.
Search Engine Optimization
Enjoy the significant SEO visibility with Medium. It
establishes a lot of backlinks and social media interaction. Searching the
right keyword for your blogs help you to get the best domain ranking authority
scores. Right keyword placement and optimizing the contents for SEO will help
you reach the potential audience easier.
Built-in Social media plugin
A content posted on Medium reaches a huge network
and it is quickly linked to the social media accounts for interactions with the
audience.
Republish without duplicates
Plagiarism is strictly monitored by Google’s search
algorithm however, Medium is a platform that exports content from the original
source without a duplicate tag. It helps you to post the same content in
multiple places to reach audiences better.
Why Medium is not for you
Not for distinct visual identity
Medium gives the best experience for readers but
bloggers looking for visual customization do not get a place here. The platform
is customizable but not to a great extent, that makes a visual identity.
Do not expect leads
Unlike company blogs, you cannot expect leads
through Medium. It does not allow people to sign up for newsletters or emails.
Medium is just a platform to publish and the contents have to speak for itself.
Company blog or Medium
Ultimately, both have their own way to approach the
audience. While company blogs or expensive to handle, Medium is cost-effective.
Choosing company blogs over Medium is the decision of the business owners.
Company blogs help you establish loyal fan following, however, the traffic
might be less. On the other hand, Medium gives you an excellent chance to
publish high-quality content that attracts thousands of users. For a
better result, publishing the content on company websites and republishing them
on Medium make a good marketing strategy. Find out the strategies of your
business and choose the best option that works for your business.
Contact us today to know
more about our Digital Marketing Services
Media Contact:
Company Name: Web
Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor,
Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Content is
originally posted at https://blog.webbraininfotech.com/company-blogs-or-medium-trends-that-reshapes-the-content-marketing/
Comments
Post a Comment