How to Use Google's Website Builder to Create a Free Site for Your Small Business
Although a surprising fact, but until last year more than 60% of small business didn’t have a website. With high number of consumers buying and discovering products online, this is a major hit to the small business owners. Some of them are not aware of this or do not have the resource to develop a website. For their benefit, Google came up with an initiative to support and help these small businesses to grow further on the online realm as well through their single page website builder.
Google has
given free access to every small business owner with a Google My Business
account for creating a single page website. Being fully customization, the tool
allows one to upload all the GMB listings easily and attach it with Adwords
Express too. If you are a small business owner with a google My Business
account, you can also create this website without much hassle.
Once opted
for the website builder, it will automatically create a website for you
including all the information such as your business’ name, hours, location,
contact details, posts, catalogue and images, picking them from your Google My
Business account. But, you have the option of customizing the pre-designed
template changing the theme, content, photos and even language.
Theme
There are
about 8 themes available so you can choose any of them to match the text, font
and colour scheme with your brand’s identity.
Copy
Under this
section, you can select from a number of CTAs for your website. Editing the
website’s headline, description, summary header and summary body by adding
hyperlink, bullets, underline, numbers, or making it bold and italicize
according to your wish, all this is done in this section.
Photo
Over here you
can upload up to 9 product images, photos or any other visuals to the section
under summary body. You can also change the cover photo of the website too.
Language
Since most of
the small businesses cater to local people, you can create your website’s copy
in more than 60 different languages. This makes reaching out to the client
easy.
Section Order
This is the
only portion which you cannot make changes to. The website builder algorithm
will lay out the website sections in logical and engaging manner so you do not
have to worry about that.
Although, it
does not have too many things or options, the website builder is surely a great
way allowing small business owners to come on the front lines with big time
sellers online. Since more and more people are now using online searches to
reach out to sellers, this will also help the buyers to reach these small
business owners directly and helping their business to grow. Do give it a try
if you are a small business owner.
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