How To Improve Google Ranking Without Being Penalized?

 

Top ranking of your website is an ultimate requirement of any website developer. According to a study conducted by Infront Webworks, the first page on Google receives 95 percent of web traffic with other pages receiving 5% of total traffic. There is no magic button to boost your website traffic but here, I am providing you with a step-to-step guide which covers all the points to achieve high ranking on Google.

·         A complete study of Google ranking algorithm is important:

According to Google executives, there are approximately 600 changes to Google ranking algorithm as it keeps on changing, therefore Keep an eye on updates. The updates are in the form of Mobile-friendly update, Pigeon, Hummingbird, Penguin, Panda, Google EMDs(exact match domain names), Phantom.

Moz’s Google Algorithm Change History, Google Webmaster Central and The Webmaster can also help you keep a track.

·         Know your current search ranking:

In order to improve your ranking, you should know where you stand. You can use SERPs.com to check your site’s keyword rank. The website gives a complete picture of your site ranking along with average monthly searches and cost-per-click for the keyword. Also, keep the following points in mind:

·         Site’s speed- Check the speed on Google PageSpeed Insights, WebPageTest, Pingdom Website Speed Test.

·         Site’s health- It is important to keep a check on general site problems, blacklist, mail server, web server, and DNS. You can check on MxToolBox Domain Health Report.

·         Keep a track and measure the right metrics:

It is important to know how many visitors find your site via Google as Google’s organic search is the highest source of revenue for almost every industry.

·         To know the exact number of visitors, log in to your Google Analytics account and check out the acquisition channels report.

·         Pay attention to the keywords that generate traffic for your site which can be done SERP Scan.

·         You should also set up an SEO dashboard to keep a track of all the important metrics at any time. You can use bringshare.com to create one.

·         Make sure your website is mobile-friendly:

·         60% of total searches occur on mobile which is growing on daily basis. Google’s Mobile-Friendly Test can determine if your site is mobile-friendly or not.

·         You can also use Google’s Search Console as it also provides Mobile Usability Report of the site.

·         Diagnose and fix your current penalties:

It is strictly advisable to fix old penalties on your site as there is no point in promoting or building links to an unhealthy site. To make your site links naturally to follow the steps mentioned below:

·         Analyze inbound links to your site

·         Request manual link removal

·         Use Google’s disavow links tool

·         Diversify anchor text distribution

·         Avoid over-optimization

·         Improve SEO with Keyword research:

Keyword research is an effective inbound marketing strategy, it is important to pinpoint the keywords that your target audience is using to find your site. To enhance keyword research, follow the steps mentioned below:

·         Use Google Keyword Planner

·         Spy on competitors using the authority blogs on is survivallife.com

·         Boost lower ranking keywords

·         Use keyword analysis to improve content

I can’t assure you quick top ranking on Google as Google Algorithm keeps on changing, but I can assure you sooner or later you will rank on top and earn the highest revenue if you follow all the tricks mentioned above.