Link Building, The Most Important Task In SEO For Successful Traffic
When it comes to SEO,
you need to master many skills like content building, sales, digital marketing
and link building. This helps other people to link their pages to your website.
Why would you need
others to link to your site?
Link building is
mandatory, especially if you are looking for search engine ranking and traffic.
Google Algorithm works
based on the number of external links. Since 1990s Search Engines treat links
as votes of popularity. If you link a famous website to yours, it earns
authority. It means the famous website is suggesting your website as a good
one. Passing a vote to your page is the idea behind link building. However,
nofollow tag in link building send traffic to your page but without passing a
vote.
Why are links important?
Links play a vital role in search engine optimization – They are the strong ranking factor in Google’s search Algorithm.
Links increase the number of audiences – Links are the best referral traffic you can earn. Links from other websites diverts audience directly to your website.
Links prove to be the best marketing strategy – Every link creates a positive connection and it builds a relationship from one website to other.
Understanding the needs
of link building
What – It is the process
of building a link from an independent website back to your site.
When – The popularity
of link building started in late 1998 and it continues to be the major ranking
factor until today.
Why – Google’s ranking
is based on links. Building links from the best websites will enhance the
performance of your website in the search engine ranking.
How – Link building
must be done using customized strategies. You need to convince another website
to link to a page on your website.
Who – Link building is
done by SEO’s, online marketers, website owners to improve the traffic of a
website.
Create an existence on
the web through Links
Unbelievably, links are
the fundamentals that prove your existence on the internet. It brings web
traffic, increases the votes, and improves the page ranking and connected web
pages.
The primary reasons for
Link building
Firstly, they are the
primary means of online navigation that guides humans from one page to another.
Links are a signal of trust and authority.
Secondly, the vote of
confidence! The search engine considers links as a signal of relevance and
trust.
Internet and navigation
Links are the best way
to navigate on the internet. If links are not available, the internet becomes
difficult to navigate. The best way people navigate through websites is to type
the URL of a page in the search bar, bookmark a page or click on a link.
Memorizing thousands of URL and creating numerous links are not practical.
Links are the power of the internet and they are critical for the search
engine, better user experience, and website architecture.
Building Backlinks
High-Quality links
- Improves
the votes and traffic, you can sit back and watch the website reaching Google’s
first page.
Low-Quality links - Get ready for Google to
penalize your website faster than ever.
Take efforts to create
good links
High-quality links are
essential to build a relationship and divert traffic. High-quality links are
created only with intentional efforts. Google’s focus is on great content so
you need to create contents that are valuable to the audience. It involves
promoting your pages to a website where you can get backlinks. Links do not
happen without promotion.
Building the best links
You need to consider
various factors to build a link that would make some sense to your website.
Remember, book backlinks can damage your reputation and push you towards Google
Penalty.
Page Authority
You need to check the
authority of the page you wish to link to. Authoritative pages can pass on more
authority to your website.
What’s the best way to
check the page Authority?
Google does not give
information about page authority. However, you check those using URL Rating
on Ahrefs.
Website Authority
The quality of the link
is based on the page and the website authority. Links from the authoritative
website have a bigger impact.
You can check the Domain authority on Ahrefs.
Site Relevancy
Search for websites that
have relevance to your web pages.
When it comes to link
building, the relevancy of the website matters.
If you have a website on
one-pot cooking, you can get links from the websites similar to yours.
The position of link on
the page
Links can be embedded in
any piece of content. It can be included in the header, footer or even in the
body of the content. Your links not be buried somewhere at the end of the page.
You need to ensure the links are placed in the body of the page for better
visibility.
Editorial links are the
best way to build links.
If someone links to your
website due to its awesome content, it’s an editorial link.
If you create a random profile
on a website and drop your link, it’s not an editorial link.
Link Anchor Text
Google uses Anchor Text for ranking.
Use the best anchor text
to divert traffic.
Here, the keywords play
a major role. However, do not overuse the keyword as it’s considered spammy
these days.
Link Co-Citations
They are called as a
baby anchor. They are the texts that appear on the link. The words and phrases
that appear around the link should give clues about the page.
Link from guest post
Inviting Guest posts are
the best way to add links. However, it’s getting spammy these days.
What’s not acceptable
§ Paid guest posts
§ Posts with exact anchor
text
§ Sites that publish only
guest posts
§ Irrelevant sites
If you wish to do a guest
posting, make sure you choose a relevant site that is authoritative.
No follow and Do
follow links
No follow links tell the
search engine not to count the link as an endorsement.
Do follow links are best
for searching engine voting and ranking.
When it comes to SEO, we
need to look for do follow links.
Content is the key –
Getting backlinks from Content Marketing
Best and well-written
contents have a great value for SEO.
Link building with email
outreach
Once you have great
contents on your web pages, you can start email outreach to get backlinks.
You need to reach the
bloggers and writers professionally without spamming their inbox.
Find the linkers through
Reverse Engineering.
Search for the target
keyword on Google and look at the top sites on the first page.
Get the URL’s and Use
the backlink feature on Ahrefs to find the best linkers.
You must also know,
which sites to avoid.
Grab their Email Address
Use Hunter.io, VoilaNorbet to get the email address of
the person.
That’s the best way to
connect with the person who can add your link to their page.
Send a personalized
email
Create a professional
email script and reach out to them.
Wait patiently for their
response and you are good to go!
Conclusion
Do not give up! Links
are essential for your website. Use different strategies and marketing
techniques to get better backlinks. If you have a website and want to improve
the traffic from search engines, you need to consistently secure good links
from the relevant websites. Link building requires strong marketing skills,
creativity, and excellent communication.
Content is originally posted athttps://webbraininfotech.com/blog/link-building-the-most-important-task-in-seo-for-successful-traffic/
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