6 Effective Digital Marketing Strategies to follow in 2020
There is no second thought that
digital marketing has higher stakes for both startups and established ones. If
you check any reputed digital
marketing services company, you will find that they keep implementing
new ideas or strategies that work best for brand success. For a company to earn
profit and stay strong in the competitive market, it is important to make the
best use of digital marketing strategies.
Every year, like SEO, digital
marketing strategies keep changing. Online marketers need to stay updated to
get the best out of it. Let us check top strategies digital marketers need to
follow in 2020-
- Voice SEO-
In 2020, around 50% of online
searches will be through voice. Voice Search Optimization is the newest form of
internet marketing strategies used by SEO companies. A reputed and best local SEO
company would effectively use this strategy for long-term results. In
Voice SEO, optimizers will optimize existing and newly built website content
for voice search. The main reason behind this voice search is to help the
website with featured snippets. There is an increase in voice assistants like
Siri and Amazon Echo using a featured snippet to respond. Some brands have
already started implementing this voice SEO strategy.
- Assignment Sales-
If your sales team uses content
produced by the marketing team or marketers to work with the sales team to
create content, then Assignment sales are the trend to follow. Assignment
selling is the process of using the content created for your product to resolve
customer concerns during the sales process. This will help the sales team to
spend less time answering similar questions coming from customers.
- Predictive Lead Scoring-
If you have been manually
processing the leads to focus on traffic sources, then you are really wasting
your time. In the past couple of years, AI and machine, learning have made the
job of digital marketers easy. Professional and best local
SEO Company use CRM software that helps the user to filter through
contacts and understand the trend. Predictive lead scoring rates all your
contacts based on email engagement, social engagement, spam, etc.
- Personalizing Video for Sales
One of the latest digital
marketing strategies you will see in 2020 is creating a personalized video for
sales purposes. Emails carrying personalized videos see 8 times higher
click-through rate when compared to standard outbound email. Digital marketers
use different tools to create personalized videos for a promotional basis.
- Continued Importance of Local SEO-
According to recent reports,
from 2013 to 2017, there has been a 900% increase in 'near me" searches.
Presently, the rate has gone higher for the same keyword. In 2020, local SEO
will play a prominent role because more and more businesses operating on a
local level will use this keyword strategy. Hiring the best local SEO Company will make your work
further easy.
- Google Discover-
Do you know you can make your
content or website found organically without search? Google Discover helps in
creating user-specific feed based on browser history and AI. Do a close look at
your website traffic where you will see most of the traffic attributed as
Referral Traffic from Googleapis.com.
Conclusion-
In 2020, there will be many new
trends, which digital marketers can turn into strategies to promote brands to
the maximum audience. The best is to connect with the leading digital
marketing services company.
Like us on Facebook and check us out
on Instagram.
Call us at +91-11-47051378,
WhatsApp at +91-7827742414 or
E-Mail us at info@webbraininfotech.com for
any inquiry.
Content is originally posted at https://webbraininfotech.com/blog/6-effective-digital-marketing-strategies-to-follow-in-2020/
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